TakeAction Minnesota is a statewide people’s network that brings democracy alive in communities across our state. We connect individuals and organizations to each other, creating a powerful force that makes change happen where it wasn’t possible before. Since its founding ten years ago, TakeAction Minnesota has grown its breadth and depth. Our membership touches every legislative district in the state. Our social media presence is robust. Our grassroots leadership is well-trained and shapes and implements the strategy of our various campaigns. As a result, TakeAction Minnesota has a track record of increasingly bold victories that change people’s lives for the better: the defeat of a photo ID constitutional amendment, massive public health care expansions, ban the box legislation, winning back $100 million from HMOs, more than $400 million in corporate tax loopholes now closed, grassroots leaders running for – and winning – elected office.
The Digital Organizer leads all digital campaigns, while simultaneously building digital capacity within TakeAction Minnesota and across the movement. The digital organizer is part of a communications teams, and works closely with the Director of Narrative & Cultural Strategy to advance organizational priorities across multiple platforms. Responsibilities include developing and executing digital strategies for our active campaigns, integrating digital into organizers’ work, ensuring that all staff is trained to use digital tools powerfully, and partnering with key ally organizations to build their digital capacity. This position reports to the Communications Director.
ESSENTIAL FUNCTIONS — Essential duties and responsibilities may include, but are not limited to, the following:
Digital program management and movement building:
- Develop and execute digital strategies with program teams to advance issues, campaigns, and narrative & cultural strategy.
- Grow and maintain an email list of 70,000 people from across Minnesota in ways that align with organizational goals, working closely with the Director of Narrative & Cultural Strategy.
- Lead analytics of the digital work, tracking and reporting results of digital work and assess efficiency of strategies.
Generate content with a creative approach:
- Create compelling digital content for email, social media, and our website that builds meaningful connections and encourages community members to take action in partnership with the Director of Narrative and Cultural Strategy.
- Use digital tools in partnership with organizers and campaign teams to expand and deepen our online base of supporters, with particular focus on communities of color and Greater Minnesota.
- Cultivate and grow TakeAction’s online presence through email, Facebook, Twitter, and our website, connecting overall communications goals to programs areas and campaigns.
- Execute digital communications with TakeAction members, including the email introduction program, and invitations to major organizational events.
Build expertise and digital capacity:
- Build strategic digital capacity of TakeAction Minnesota’s staff, members, coalition allies, and endorsed candidates.
- Provide leadership for – and with – communications staff of partner organizations, convening coalition tables and coordinating digital strategy and implementation as needed.
- Train and work with all organizers on how to integrate digital strategies into their work.
- Develop new digital partnerships to advance organizational mission and program objectives.
- Develop and maintain expertise in the field to guide the organization and position TakeAction on the leading edge of this work.
Manage the organization’s brand consistency and voice:
- Support organizational identity and brand voice consistency. Work proactively with staff and members to maintain consistency of digital images and messages against brand style guide and across all forms of organizational communications.
- Oversee digital marketing activities to advance organizational mission and align our various campaigns/programs, including electoral communications.
- Periodic identity work with the communications department to update or re-imagine organizational identity including website, social media images, and video content.
Education, Training and Experience Guidelines:
Required Experience and Qualifications
- 1-3 years’ experience working in digital organizing for a non-profit organization or an electoral campaign.
- An understanding and the ability to apply a racial, gender, and economic justice lenses that are required to organize successfully in our diverse communities.
- Excellent written communications skills through a variety of channels, including email blasts, Facebook posts, and tweets.
- Experience developing and executing campaign plans.
- Ability to motivate diverse groups of people and work well as a team member.
- Excellent attention to detail.
- Ability to meet deadlines and manage multiple tasks in a fast-paced work environment.
- Willingness to continually master new technologies, strategies, and tactics related to the rapidly changing field of digital organizing.
- Computer literacy and experience with MS Office Suite.
- Graphic design capability.
- Ability to track, report, and respond to digital metrics.
- Knowledge of database systems.
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage. Flexibility to work outside normal business hours that include evenings and weekends and work extended hours to accomplish mission of organization.
- Salary: $38,500 with full medical and dental benefits and retirement package. This position is a member of the Minnesota Newspaper and Communications Guild unit and salary and benefits are based on its contract.
HOW TO APPLY
Send electronic cover letter, resume and three references attention Emma Grey, Operations Coordinator care of firstname.lastname@example.org with the subject line DIGITAL ORGANIZER by no later than 11:59 p.m. on Sunday, September 24th.
NO PHONE CALLS or EMAILS WILL BE ACCEPTED.
TakeAction Minnesota is an equal opportunity employer and encourages applications from people of color, persons with disabilities, LGBT individuals, and women.